Starting a business comes with plenty of questions — from defining your vision and understanding your customers to managing finances and building systems that support growth.
That’s why myCommunityFutures has partnered with myCEO to deliver a series of practical, easy-to-follow on-demand learning modules designed specifically for new entrepreneurs and start-ups.
These short, easy-to-follow sessions provide foundational business knowledge to help entrepreneurs build confidence, strengthen skills, and move their business ideas forward.
Vision, Mission & Why: Foundational Pillars of Business
Discover how purpose, values, and long-term direction shape stronger businesses and better decision-making.
Topics include:
- Why vision and mission matter
- Clarifying your “why”
- Writing mission and vision statements
- Aligning brand values with action plans
Market Research: Know the People You Serve
Understand how market research can guide stronger business decisions and improve your messaging and strategy.
Topics include:
- Defining your target market and niche
- Surveys, interviews, and online research
- Research tools and methods
- Conducting a SWOT analysis
Marketing Foundations: Understanding and Reaching Your Audience
Learn essential marketing concepts to attract, engage, and convert the right customers — without overwhelm.
Topics include:
- What marketing is
- Ideal customer and market positioning
- Crafting a core message
- Choosing marketing channels
Marketing in Action: Creating Simple, Consistent Strategies
Turn marketing ideas into practical action with simple, manageable strategies that support consistent growth.
Topics include:
- Creating a simple marketing plan
- Content that converts
- From strategy to execution
- Tracking what works without overwhelm
Operations: Systems to Support Growth
Build systems and workflows that help your business run more efficiently and support sustainable growth.
Topics include:
- Daily workflows and time management
- Choosing the right systems and tools
- Invoicing and expense tracking
- Budgeting basics
Understanding Financials: The Foundation of a Healthy Business
Gain confidence in understanding financial statements, tracking performance, and monitoring business health.
Topics include:
- Key financial statements
- Cash flow versus profit
- Financial tracking systems
- Simple KPIs to monitor monthly
Budget Forecasting: Planning for Growth & Resilience
Learn how to create a practical budget and forecast to support confident decision-making and future growth.
Topics include:
- What budget forecasting is and why it matters
- Building a revenue forecast
- Estimating operating costs and expenses
- Creating a 12-month budget forecast
All webinars are available on-demand, allowing entrepreneurs to learn at their own pace and revisit topics whenever needed.
Each module is approximately 15 minutes in length and includes supplementary resources to support continued learning and implementation. Once registered, the session recording and materials will remain accessible through your myCF account for as long as the session remains active.
Explore the full on-demand library → https://mycommunityfuturesbc.ca/supports/ondemand/
